Authentic Personal Branding
Create the highest, grandest vision possible for your life because you become what you believe…Hold the highest vision possible for your life and it can come true….Go for your highest and greatest vision for your life and align your purpose with the flow of your life…Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you. - Oprah Winfrey
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get the money, and the fact that they endorse our products allows us to sell more products and create more jobs. – Philip H. Knight, co-founder and former CEO of Nike
Customers must recognize that you stand for something.
- Howard Schultz, Chairman of Starbucks
I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint – and that the best way to succeed is to discover what you love and then fin a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you
- Oprah Winfrey
‘The future belongs to those who believe in the beauty of their dreams’
- Eleanor Roosevelt
A great brand taps into emotions…..Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product….A great brand is a story that’s never completely told. A brand is a metaphorical story that’s evolving all the time…..Stories creates the emotional context people need to locate themselves in a larger experience.
- Scott Bedbury
Life is like riding a bicycle. To keep your balance you must keep moving
- Albert Einstein
I get to play golf for a living. What more can you ask for – getting paid for doing what you love.
– Tiger Woods
Your Personal Brand is based on your values, not the other way around…Consistency is the hallmark of all strong Personal Brands. Inconsistency weakens brands and suspends belief.
– David McNally & Karl Speak
A product is something made in a factory; a brand is something that is bought by the customer. A product can be quickly outdated; a successful brand is timeless.
- Stephen King, WPP Group
The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings. And I’m convinced that it is feelings – and feelings alone – that account for the success of the Virgin brand in all of its myriad forms.
- Richard Branson
My most important wish is that the global business community could adopt a shared vision for the next 10 to 20 years about what you want the world to look like, and then go about trying to create it in ways that actually enhance your business, but do so in other people as well. I think the factor about globalization that tends to be underappreciated is, it will only work if we understand it genuinely means interdependence. It means interdependence, which means that none of us who are fortunate can any longer help ourselves unless we are prepared to help our neighbors. And we need a more unifying, more inclusive vision. Once you know where you’re going, it’s a lot easier to decide what steps to take to get there. If you don’t know where you’re going, you can work like crazy and you would be walking in the wrong direction.
- Bill Clinton, Former President of the USA
A company brand is like a reputation for a person. You earn reputation by trying to do hard things well.
– Jeff Bezos, founder and president of Amazon.com
Your premium brand had better be delivering something special, or it’s not going to get the business. – Warren Buffett
The companies that survive longest are the ones that work out what they uniquely can give to the world not just through growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
- Charles Handy
In the 21st Century great companies will figure out how to tap into people’s hearts – their passion and their desires to make to difference through their work. Those companies that link these passions to the generation of innovative ideas will have the capacity to sustain their growth for decades.
– Bill George, former Chairman of Medtronic Inc
An image is not simply a trademark, a design, a slogan, or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
- Daniel J. Boorstin, prolific American historian, professor, Attorney and writer
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